Destination Vision

A Destination Vision reflects the shared aspirations of both residents and community leaders, shaping a future that honours the unique identity of the community while welcoming visitors. It provides clarity of purpose, positioning the destination for sustainable growth.

Goals

Goals represent the fundamental outcomes we seek to achieve through the Tourism Master Plan. They translate the Destination Vision into tangible priorities, providing strategic direction for how Richmond will develop as a destination over the next decade. Each goal addresses a critical dimension of tourism development—from how visitors move through our city, to the experiences they enjoy, to the infrastructure that supports them.

Strategic Initiatives

Strategic Initiatives are the focused actions and programs that bring each goal to life. They define specific areas of investment, partnership, and community effort that will drive meaningful progress. Together, these initiatives form a roadmap for implementation, guiding decisions about where to direct resources and how to measure success over time.