GOAL 1: Enhance Connectivity and Accessibility

Create a seamlessly connected destination that prioritizes multi-modal, accessible and sustainable transportation options enhanced through technology and barrier-free access to attractions and experiences for visitors and residents.

Strategic Initiative 1.1: Build a Smart and Seamless Mobility Ecosystem

Transform Richmond's transportation ecosystem through technology-enabled, sustainable, and interconnected mobility solutions.

Strategic Initiative 1.2: Advance Accessibility across Richmond's Tourism Experiences

Position Richmond as a national leader in accessible tourism by ensuring attractions, experiences, and activities are inclusive, welcoming, and barrier-free.

GOAL 2: Elevate and Diversify Visitor Experiences

Develop Richmond into a vibrant year-round tourism hub, providing a wide array of immersive activities that encourage extended visitation and create community pride.

Strategic Initiative 2.1: Cultivate Signature Year-Round Experiences

Transform Richmond into a year-round destination through a calendar of iconic events and experiences that celebrate heritage, culture, food, nature and community.

Strategic Initiative 2.2: Showcase Sport, Culinary and Agritourism Leadership

Leverage Richmond's identity and established programs to anchor its tourism brand, create new experiences and expand its influence as a hub for leaders in sport, culinary and agricultural tourism.

Strategic Initiative 2.3: Enhance Tourism Offerings

Broaden Richmond's appeal by enhancing a range of authentic local experiences to develop new visitor markets and extend length of stay.

GOAL 3: Advance Tourism Infrastructure Development

Encourage the development of top-tier tourism infrastructure, gathering spaces and landmark attractions that position Richmond as a vibrant, must-visit destination in every season.

Strategic Initiative 3.1: Explore Opportunities for a Multi-Purpose Conference and Event Venue

Advance planning toward a multi-purpose conference and event venue that anchors Richmond's event economy and showcases the city as a premier destination for conferences, meetings and events.

Strategic Initiative 3.2: Foster Destination-Defining Infrastructure and Investment

Encourage and guide strategic tourism infrastructure development that enhances Richmond's competitiveness and visitor experience.

Strategic Initiative 3.3: Leverage Public Spaces and Placemaking

Leverage Richmond's waterfronts, parks, and open spaces to celebrate its culture, landscapes, and community spirit.